Most Advanced Users Hardest to Reach
Jupiter Research analyst Eric Peterson (a wonderfully outspoken guy) has written a report on how advanced users treat cookies that consultant Jeff Mignon on his blog (in French) says shows the most sophisticated, and perhaps most desirable users are the most likely to block cookies. Not surprising that the smartest people — who are also probably highest income, ready to purchase things, etc — would make themselves hardest to reach. And now we have the proof.
The never-ending battle between marketers and consumers continues.
Categories: All Media, What'r They Thinking?, Technology ||