Business Effect of Brand X Ruling

June 28, 2005

I can’t help but wonder if the net effect of today’s Brand X Supreme Court ruling – which says Cable TV companies don’t have to allow competing ISPs over their lines – will over time mean that companies that DO allow competing ISPs, will get more business. In other words, will the Verizons of the world selling DSL end up beating cable because people will go for the service that gives them more choice.

Cable is used to a world of control. The Internet is creating a world of choice.

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