Slim Margin in Broadcast

August 20, 2005

I can remember David Westin, ABC News president, crowing a couple of years ago when Good Morning America’s viewership was within “a stadium full’ of people of Today — about 50,000 people separated them , because that was considered very close to the leader. Now we’ve got the networks at only about 250,000 from each other in the 18-49 category, according to the Wall Street Journal (subscription). About 20 million total.

That says something about the state of the broadcast networks, and their ability to attract an audience. Especially considering that shows like Sex and the City, on a subscription channel like HBO, could sometimes attract 15 million or so for just one episode.

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