People Don’t Know They’re Using RSS
Given “hot off the presses” copy of a new Yahoo! study done with Ipsos Insight whose headline conclusion is that 27 percent of the people use RSS but don’t know that they’re using it. That’s another sign the medium is arriving. We all use telephones. Few of us wonder about, or care about, the technology behind it. I can’t give you a link to the study, because so far there’s only a white paper, in print (no kidding), headlined “RSS – Crossing Into the Mainstream.”
Other findings: 12 of people are aware of RSS. 31 percent use RSS (but 27 percent unknowingly). My Yahoo, Firefox and My MSN are the top three providers of RSS to the “RSS Aware” public. For the “unaware” it’s My Yahoo at a whopping 72%, My MSN at 41% and Google’s personalized page at 10%. Bloglines is in fourth at 2%.
See coverage of the We Media conference at Rebuilding Media.
CORRECTED from an earlier version to clarify that 27% figure is of all Internet users.