Margins Like You Wouldn’t Believe
Been talking to a bunch of owners of locally targeted sites that aren’t affiliated with any major media company, and am amazed by the profit margins: 50% in many cases. Almost pure revenue when they build new properties, and none of the zero-sum effect newspapers, TV or radio have, where dollars spent online steal from the mainstream property.
Hard to imagine how “legacy” media can compete in the space, unless they form a partnership. Or maybe there’s math I don’t understand.
Will say more about the report I’m working on relevant to this later.
Categories: All Media, News Media, Advertising ||