Apples to Apples, Dust to Dust
Yahoo’s going to give (sell, really) advertisers an application that lets them compare the effectiveness of their ad buys online vs. offline media. I imagine they believe the model will show how much more effective online advertising is. And that the “apples-to-apples” comparison of ad spends in different arenas another kick in the teeth for offline advertising.
Categories: All Media, Advertising ||