No More Digital Protection for Harvard’s Publications
Harvard Business Review’s Web site, a persistent big revenue generator at very low cost for the school because of all the MBAs buying publications, and case after case after case, will soon do away with its complex digital rights management scheme.
The way it is now, you pay, say, $6 to buy PDF of a document replete with research and data about anything from the inner workings of Wal Mart to USA Today’s attempts to reorganize to Disney’s foreign currency hedges, and then you end up infuriated because you can’t download it to your laptop after buying it on your desktop, or print it out easily, or send it to your PDA, or email it to yourself or to classmates you’re working with. (If you call the 800 number, the people are very nice at granting new permissions, but who wants to waste all their time like that for every little thing?)
While there’s been some debate at Harvard – I’m told there’s a lot of pilfering of the school’s materials off the Web in China – the folks in Cambridge have decided to simplify things, essentially removing the digital rights management, so that folks who buy the cases legitimately can use them more easily. So, if you buy a case at the site, you’ll be able to do all the things that now are so difficult – email, print, open on more than one computer, etc.
Expect the new scheme this summer, though it could be delayed – these things take time, you know.